Time4Fun, born as a show business production company, started importing Touring Exhibitions in Italy, which have been shown into original venues most of them ex-industrial plants or warehouses, promoting and developing mainly B2C business. In the last years the company started to produce on its own Exhibitions in various and fully customizable formats, for different kind of venues in place, space and measure adding in its skills, B2B business. Therefore, local promoters may set up Time4Fun’s formats not only in museums, but also in sports halls, disused or renewed venues and theatres, which are perfect for immersive exhibitions, that add emotional and impressive experiences to visitors. In addition, Time4Fun has produced also smaller and simpler formats suitable for shopping malls, to increase attendance. Statistics tell that Edutainment products targeted for families - core visitors of shopping malls - increase average coverage by 5-10%.